Brightlite Communications, set up by television journalist and producer Paarul R. Chand, specialises in media relations for the social sector, media training for the corporate & social sector; audio visual content (corporate films, documentaries, conference recordings) and written content (brochures, press releases, information newsletters, research reports, flyers). Paarul R. Chand set up Brightlite Communications in 2001 after working on news shows on channels like CNBC India ( Network 18) ,India Business Report on BBC World Service Television and ABNi-Dow Jones from 1993-2001. A post graduate in journalism from the Indian Institute of Mass Communications, she brings to the table very strong editorial knowledge, content creation and communication skills with an extensive network within the mainstream media.
Brightlite Communications is one of the few media advocacy organisations in India that works primarily with developmental issues within the social sector. We act as a bridge between the social sector and the media.
Brightlite has conducted media advocacy and outreach for the developmental sector with special focus on TB, HIV/AIDS, Malaria, Water, Energy and Food Security, Inclusive Growth and Fair Trade, Sanitation, Maternal and Infant mortality . We also conduct media training for the NGO and corporate sector.
This work is built on an extensive reporting background with the top media houses in India : CNBC India( part of Network 18), India Business Report on BBC World Service, Business AM, Worldview India and Across Seven Seas on the state broadcaster Doordarshan, Economic Times TV and It’s a Small World on Star Plus, Across Seven Seas on DD( the state broadcaster).
Some of Brightlite’s clients include the Foresight Project initiated by the Alfred Herrhausen Society ( the International Forum for Deutche Bank) and Policy Network ( headed by Peter Mandelson ); European Commission, UNICEF, World Vision India, Global Fund for Aids, TB and Malaria, Global Health Advocates, ACTION –Advocacy to Control TB Advocacy Internationally National Alliance of Women( funded by Ford Foundation and UNIFEM), Oracle India, BMR Advisors, Eli Lilly MDR –TB Partnership, SAP, Results ( the power to end poverty) and WHO.
Paarul Chand (Brightlite) was a pleasure to work with. Paarul led two three-day media trainings for TB advocates — many of whom had negative experiences with the media in the past. Over the three days of training, Paarul taught the advocates how to build effective, working relationships with the media. In addition, through relationships that Paarul had with leading media outlets, advocates had the opportunity to interact with top level journalists. Through interactive lectures, role play exercises, and real world interactions, Paarul successfully changed the participants’ attitudes as they related to media. I definitely look forward to working with Paarul and Brightlite again in the future.
Blair Hinderliter Director Communications Results Educational Fund