IBM

Project Profile
Industry | IT Corporate

IBM is a global technology and innovation company that stands for growth. With operations in over 170 countries, IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people everywhere succeed in building a smarter planet.

Project Brief
The interactive for IBM was created with the idea of exhibiting IBM’s product viability for IT business prosperity and growth. The brand reforming motion was done to enhance interest of audience for staying with IBM brand and product. The interactive demo is sync with voiceover explaining their product and its contemporary value followed by scalable motion graphics done on flash platform.

Design Solution
The interactive for IBM was created with the idea of exhibiting IBM’s product viability for IT business prosperity and growth. The brand reforming motion was done to enhance interest of audience for staying with IBM brand and product. The interactive demo is sync with voiceover explaining their product and its contemporary value followed by scalable motion graphics done on flash platform. Shades of blue and green were used liberally across various slides to seize the color identity of IBM. Communication design and highly customized content parallel to voiceover made it more sense-reaching to prospective customers and audiences – that addresses the content in a consistent cogent fashion. We leveraged interaction and communication design ideas to accomplish IBM’s goals.

Work Genre
+ Interaction Design
+ Communication Design